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The News JetBet Partners with Maxim to Provide Play-By-Play Social Sports Experience (GamerWire)
JetBet LogoMaxim Sports Logo

Sports Fans Can Show Off Their Knowledge and Love for Their Team in a Real Time Competitive Experience


LAS VEGAS, NV; November 23, 2015 –  JetBet, a developer of play-by-play social sports second screen experiences, today announced its partnership with Maxim, the leader in men’s lifestyle, to offer free-to-play social sports. The branded social sports experience, Maxim Sports Live, is available today to play alongside live games at

JetBet is a ‘lean in’ second screen experience that allows sports fans play along with the game via smartphones, tablets or on a browser, making live sports more engaging and fun. Now available through Maxim’s digital platform, sports fans can log onto and play along with their favorite teams during live games.

Maxim Sports Live enables fans to experience and engage with the action of live sports, demonstrating their knowledge of the team by predicting every play, possession or full game result. Players can predict plays, yardage gained, penalties, turnovers and more in a dynamic experience powered by JetBet’s world-class sports analytics.

Maxim Sports Live is intuitive for players of all skill levels to earn bragging rights. The platform also includes a chat feature to discuss plays and banter with rival fans.

Maxim has built the leading men’s lifestyle brand by understanding the pulse of their audience,” said Louis Castle, CEO and co-founder of JetBet.  “We are very excited to be their partner in bringing real time social sports to tens of millions of fans worldwide.”

Maxim Sports Live currently includes NFL games, with plans to expand into additional sports in the future.

For more information or to join a tournament, please visit or on your computer, tablet or phone.

About Maxim
Maxim is the leader in men’s lifestyle. For over 20 years,  Maxim has celebrated men, their stories and their successes with the fun, irreverent spirit that has long defined  Maxim. In addition to its U.S. publication,  Maxim publishes 11 international print editions, distributed in 67 countries worldwide.

About JetBet
JetBet uses state-of-the-art technology benefiting from decades of successful sports analytics to deliver an authentic, competitive live sports enhancing experience, which it also white labels for strategic partners and leading brands into a multi-tenant pool of players for a richer experience.  Founded in 2014 by video game and casino gaming veteran Louis Castle (former CSO of ShuffleMaster; co-founder of Westwood Studios), JetBet is a privately-held company based in Las Vegas, Nevada. JetBet is a collaboration with Metric Games, an industry leader in mobile sports wagering software, and social casino developer Bellwether Technologies, LLC.


Additional Resources:
Maxim Sports Live Website:
JetBet Website:
JetBet Facebook Page:
JetBet Twitter:

Press Kit: ;      

Editorial note: The Maxim Sports & JetBet sites are only active when there are live sporting events pending or in progress. To see how this social sports experience works when there isn’t a live game, please visit the demo at           

Media contacts:
Elizabeth Olson
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